Our Verdict
RECOMMENDED
If you love a cart dash through the aisles, you’ll enjoy this quick, everyday‑life themed fun.
Highlights
- Fast and easy to learn
- Humorous familiar moments
- Innovative spinner
Keep in mind
- Limited strategic depth
- Repetitive mechanics
Rules manual not indexed yet
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About the game
What you do in a play session
Get ready to experience a Target shopping spree without leaving the table! In The Game of Life: Target Edition, each player receives a themed shopping list – it could be a pet's birthday party or a family movie night – and a red cart that glides along the board's aisles. The spinner is the star: you spin, move the indicated number of spaces, and can head in any direction, exploring departments to snag the items on your list. Prices vary by department, so the goal is to collect everything while spending as little as possible. Along the way, Impulse Buy tokens appear (because who can resist a good deal?), and cards deliver everyday moments: a family member texts asking for toilet paper urgently, or a teammate offers help finding that rare item. These cards add humor and the typical surprises of a grocery run. When everyone reaches Checkout, the player with the most cash left wins. The game blends the nostalgia of Target aisles with simple roll/spin movement and thematic events, all in 15‑minute rounds, perfect for kids and families craving quick fun. Components are bright, featuring an innovative spinner that replaces traditional dice, and the artwork mirrors the store’s look, making the experience even more immersive. Light, laugh‑filled, and a great intro to resource management for younger players.
Gallery
Box and component photos
Tap any photo to open fullscreen. Photos submitted by the community or publisher.
Rules videos
Learn by watching before you open the box
Best player count
BGG community vote
2
OK
3
OK
4
OK
Soundtrack
Ambience suggested by Melodice
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Where to Buy
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Mechanics, categories, families and credits
Mechanics
Categories
Families
Publisher
Hasbro
Artist
Christopher Lee (III)
Community
Data from BoardGameGeek
94owners
2wishlist
1want to play
Frequently Asked Questions
Quick answers before you buy
How many players can play?
2 to 4 players.
What is the playing time?
About 15 minutes per game.
How complex is the game?
Very low complexity, perfect for kids and beginners.
What components are included?
Board with Target aisles, red carts, innovative spinner, Impulse Buy tokens, event cards, and paper money.
Who is the game best suited for?
Families, children 6+, and anyone who enjoys light, thematic games.
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