The Game of Life: Target Edition

Hasbro · Board game · 2023
— Ludopedia 6.1 BGG 2–4 15 min
Buy
— rating Ludopedia
6.1 rating BGG
Our Verdict
RECOMMENDED

If you love a cart dash through the aisles, you’ll enjoy this quick, everyday‑life themed fun.

Highlights
  • Fast and easy to learn
  • Humorous familiar moments
  • Innovative spinner
Keep in mind
  • Limited strategic depth
  • Repetitive mechanics
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About the game

What you do in a play session

Get ready to experience a Target shopping spree without leaving the table! In The Game of Life: Target Edition, each player receives a themed shopping list – it could be a pet's birthday party or a family movie night – and a red cart that glides along the board's aisles. The spinner is the star: you spin, move the indicated number of spaces, and can head in any direction, exploring departments to snag the items on your list. Prices vary by department, so the goal is to collect everything while spending as little as possible. Along the way, Impulse Buy tokens appear (because who can resist a good deal?), and cards deliver everyday moments: a family member texts asking for toilet paper urgently, or a teammate offers help finding that rare item. These cards add humor and the typical surprises of a grocery run. When everyone reaches Checkout, the player with the most cash left wins. The game blends the nostalgia of Target aisles with simple roll/spin movement and thematic events, all in 15‑minute rounds, perfect for kids and families craving quick fun. Components are bright, featuring an innovative spinner that replaces traditional dice, and the artwork mirrors the store’s look, making the experience even more immersive. Light, laugh‑filled, and a great intro to resource management for younger players.

Rules videos

Learn by watching before you open the box

1 videos

Best player count

BGG community vote

2–4 players
2 OK
3 OK
4 OK

Where to Buy

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Game details

Mechanics, categories, families and credits

Families

Components: Innovative Spinner Game: Game of Life
Publisher Hasbro
Artist Christopher Lee (III)

Community

Data from BoardGameGeek

94owners
2wishlist
1want to play

Frequently Asked Questions

Quick answers before you buy

5 questions
How many players can play?
2 to 4 players.
What is the playing time?
About 15 minutes per game.
How complex is the game?
Very low complexity, perfect for kids and beginners.
What components are included?
Board with Target aisles, red carts, innovative spinner, Impulse Buy tokens, event cards, and paper money.
Who is the game best suited for?
Families, children 6+, and anyone who enjoys light, thematic games.

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