Our Verdict
RECOMMENDED
Perfect for those who love management Eurogames and want to feel the pressure of dominating a competitive market. The planning system is brilliant and highly satisfying.
Highlights
- Innovative layering planning system
- Tight economic simulation
- Competitive pricing interaction
- Excellent solo mode available
Keep in mind
- Moderate initial learning curve
- Many phases per round
Rules manual not indexed yet
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About the game
What you do in a play session
Ever wondered what it would be like to be the CEO of a tech giant right when smartphones started conquering the world? In Smartphone Inc., that's exactly your role. You'll manage your own company, investing in research, upgrading your factory, and expanding your global office network to crush the competition and maximize profits. It's an economic simulation Eurogame where strategy is everything.
The heart of the game lies in its planning system. Over five rounds, you don't just choose what to do; you 'program' your actions. The standout feature is the layering (patching) mechanic: you combine plan cards and development tiles to build your action schedule. What you plan now strictly defines what you can perform in the subsequent phases of the round.
Each round follows a flow of eight phases: planning, pricing, production, development, research, expansion, selling, and profits. The most tense moments happen during pricing and selling. If you lower your price, you sell faster and secure your market spot, but earn less per unit. If you set a high price, you might make a killing, but you risk being blocked by cheaper rivals who 'fill up' the region first.
Additionally, researching new technologies unlocks special powers and opens doors to new customer segments. Expansion allows you to open offices in neighboring regions, creating the necessary infrastructure to sell your devices. In the end, the player who dominates the accessory market and ends up with the most cash wins the battle. It's a game of constant optimization, where every cost-benefit decision can be the difference between global success or bankruptcy.
The heart of the game lies in its planning system. Over five rounds, you don't just choose what to do; you 'program' your actions. The standout feature is the layering (patching) mechanic: you combine plan cards and development tiles to build your action schedule. What you plan now strictly defines what you can perform in the subsequent phases of the round.
Each round follows a flow of eight phases: planning, pricing, production, development, research, expansion, selling, and profits. The most tense moments happen during pricing and selling. If you lower your price, you sell faster and secure your market spot, but earn less per unit. If you set a high price, you might make a killing, but you risk being blocked by cheaper rivals who 'fill up' the region first.
Additionally, researching new technologies unlocks special powers and opens doors to new customer segments. Expansion allows you to open offices in neighboring regions, creating the necessary infrastructure to sell your devices. In the end, the player who dominates the accessory market and ends up with the most cash wins the battle. It's a game of constant optimization, where every cost-benefit decision can be the difference between global success or bankruptcy.
Expansions
Published additional content
Gallery
Box and component photos
Tap any photo to open fullscreen. Photos submitted by the community or publisher.
Rules videos
Learn by watching before you open the box
In English
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Game in a Nutshell - Smartphone Inc. (how to play)
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Smartpone Inc. overview
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Learn to Play Smartphone Inc
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How To Play Smartphone Inc
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Smartphone Inc: Run-through
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How to Solo: Smartphone Inc.
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How To Play Smartphone Inc
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LIVE - Smartphone Inc. Board Game - Playthrough & US/CAN/MX/UK/AU Giveaway
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Tom Teaches Smartphone Inc. (Setup)
Best player count
BGG community vote
1
OK
2
OK
3
REC
4
REC
5
BEST
Soundtrack
Ambience suggested by Melodice
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Mechanics, categories, families and credits
Mechanics
Categories
Families
Publisher
Cosmodrome Games, Arcane Wonders, BoardM Factory, Broadway Toys LTD, Dice Tower Essentials, Lanlalen, Maldito Games, Portal Games
Designer
Ivan Lashin
Artist
Viktor Miller Gausa
Community
Data from BoardGameGeek
10,563owners
2,717wishlist
421want to play
Frequently Asked Questions
Quick answers before you buy
Is the game too complex?
It has a medium weight (2.8 on BGG). It's not a 'gateway' game, but the phases are well-structured and the economic logic is intuitive for Eurogame fans.
How long does a game take?
Usually between 60 and 90 minutes, depending on the player count and the group's experience.
Can I play it solo?
Yes! The game includes solo rules, making it a great option for those who want to test strategies on their own.
Is it language dependent?
Very little. There is minimal text that is easy to memorize, so it's simple to play even if it's not in your native language.
Who would you recommend this game to?
To players who enjoy industry-style games, resource management, and planning several moves ahead.
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