Perfect for those who love management Eurogames and want to feel the pressure of dominating a competitive market. The planning system is brilliant and highly satisfying.
- Innovative layering planning system
- Tight economic simulation
- Competitive pricing interaction
- Excellent solo mode available
- Moderate initial learning curve
- Many phases per round
About the game
What you do in a play session
The heart of the game lies in its planning system. Over five rounds, you don't just choose what to do; you 'program' your actions. The standout feature is the layering (patching) mechanic: you combine plan cards and development tiles to build your action schedule. What you plan now strictly defines what you can perform in the subsequent phases of the round.
Each round follows a flow of eight phases: planning, pricing, production, development, research, expansion, selling, and profits. The most tense moments happen during pricing and selling. If you lower your price, you sell faster and secure your market spot, but earn less per unit. If you set a high price, you might make a killing, but you risk being blocked by cheaper rivals who 'fill up' the region first.
Additionally, researching new technologies unlocks special powers and opens doors to new customer segments. Expansion allows you to open offices in neighboring regions, creating the necessary infrastructure to sell your devices. In the end, the player who dominates the accessory market and ends up with the most cash wins the battle. It's a game of constant optimization, where every cost-benefit decision can be the difference between global success or bankruptcy.
Expansions
Published additional content
Gallery
Box and component photos
Tap any photo to open fullscreen. Photos submitted by the community or publisher.
Rules videos
Learn by watching before you open the box
In English
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Game in a Nutshell - Smartphone Inc. (how to play)
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Smartpone Inc. overview
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Learn to Play Smartphone Inc
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How To Play Smartphone Inc
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Smartphone Inc: Run-through
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How to Solo: Smartphone Inc.
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How To Play Smartphone Inc
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LIVE - Smartphone Inc. Board Game - Playthrough & US/CAN/MX/UK/AU Giveaway
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Tom Teaches Smartphone Inc. (Setup)
Best player count
BGG community vote
Soundtrack
Ambience suggested by Melodice
Where to Buy
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Price history — last 6 months (lowest new offer)
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Mechanics, categories, families and credits
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Frequently Asked Questions
Quick answers before you buy
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